Introduction to Scent Marketing
The perception of smell is one of our most primal senses. It can reach deep into our brain and draw out the most obscure memories, those of which we didn’t even know existed. Scent is such a powerful tool; it can identify, warn, detect, measure and locate. According to Harvard University’s research on smell, the average human can identify more than 10,000 scents. While from a biological perspective that is an interesting statistic, from a marketing point of view 10,000 scents is a gold mine of opportunity.
